Leading eCommerce Platforms in the USA for Online Selling
Choosing the right e-commerce platform is difficult for successful online selling. There are many options available but it is important to understand the features and benefits of every platform to make a suitable decision. In the USA, many e-commerce platforms run the market and serve customers as per their requirements and preferences.
Let’s explore some leading platforms in the USA to help you make personal decisions for your business.
Top eCommerce Platforms in the USA
Amazon
The leading e-commerce market and this fact is undeniable as it has a huge customer base, systematic fulfillment services, and impactful advertising options. Amazon owns approximately 74% of all digital transactions in the USA. While looking for a product, people search directly on Amazon before searching it on Google this can be due to Amazon’s robust pages with customer reviews and recommended items. Consumers consider customer reviews when they look for products to purchase.
With millions of orders processed daily, amazon collects information, shopping preferences, etc. of so many users and this perception helps to predict customer behavior, which is invaluable to marketers.
Benefits of Selling on Amazon
Amazon has always helped third-party sellers to establish their business and bring growth in their customer base. Amazon has a massive constantly growing customer base. Since Amazon has started letting sellers build their business, the number of customers on this platform has increased making it the biggest e-commerce marketplace in the world. It ships to over 100 countries.
Amazon has a variety of features to help brands grow their businesses. It supports businesses to grow, by supporting programs, resources, and tools. Once you have created a selling account on Amazon you can access the seller account through the portal Seller Central. You can channel the value tools and monitor your sales activity through this portal.
To grow your business you should take proper care of advertising as it will help you reach new customers for your brand and keep them satisfied with your products and services. The process of optimizing your listing to increase traffic and transformation is known as Amazon product listing optimization. It is known to be the most crucial strategy to keep your product on top. To be successful you must keep an eye on the areas considered for the advertising strategy, visibility through keywords, and more.
eBay
It is the second-most widely used e-commerce site.
This multi-provider e-commerce network links global customers and sellers for the purchase and sale of new and old goods. As an online marketplace offering an enormous selection of goods and distinctive services, it supplies to more than 180 countries.
On this platform every single day millions of transactions take place as anyone can buy and sell anything on eBay.
Fixed- Price Selling Formats
Fixed price is a kind of online auction selling format a seller can use if he or she wants to sell items at a set price on the auction website.
Auction Listing
You can choose your auction schedule whether it should run for 1,3,5,7 or 10 days by setting up your auction style.
There are benefits of selling on this platform as you get passed to a larger customer base when selling domestically. Also, you get the chance to diversify your revenue stream.
Exporting can increase the lifespan of a product making sure it stays in demand and helps maximize its value.
eBay offers free registration by which you can benefit from allotted free listing, and only pay the final value fee when your item sells.
Effective Strategies
People with subscriptions to eBay get a series of tools to build, manage, promote, and track their business on eBay. You’ll be able to showcase your listing in a fully specialized way on your eBay store and get access to advanced design, marketing, and reporting features.
Use promoted listing to create effective ads in important locations on eBay.
Incentives buyers can spend more if you give them customized coupons and discounts.
Reach buyers from all over the world by the Global Shipping Program to expand your market and sales.
Walmart Marketplace
Walmart gives platforms to sellers to set up their stores and merchandise their products. This platform gives infrastructure to attract customers and deliver a seamless shopping experience. This e-commerce platform provides services like advertising shipping and valuable knowledge to sellers to grow their business.
There are several benefits to selling on Walmart:
- As it doesn’t need any kind of set-up or monthly fee.
2. It helps engage a good customer base.
3. It provides a trustworthy reputation for your Walmart brand to build trust in customers.
4. Sellers can advertise and target their market audience easily.
5. It serves Walmart fulfillment service in which it stores, packs, and ships your order.
6. People can easily manage returns online or in person at Walmart stores.
Optimizing your listing on Walmart
Every marketplace has its algorithm to determine the ranking and position of the product. SEO decides the ranking of the product on an online marketplace. And to ensure that your product ranks at the top of the search engine you need to follow the best optimization listing.
You must pay attention when you write about the product and its title as your product title should be appealing and it should convey the correct information. If your title exceeds the ideal title character count then there is the possibility that you might lose the highest ranking. After the product description, the main thing you should take a look at is the image of your product. The provided image should be of high quality and have the potential to attract customers, only this can make them decide to buy the product.
In case you can’t give much detail about the product in the product title you can add the key features of the product to its description.
Product attributes are very important for the completion of a product as they will keep your products first even after the filters are applied. You can add attributes of your product including size, color, style, and fabric.
Lastly, the most important you should pay close attention to the buy-box. It shows products from different vendors on the same page and your price will decide whether the product will be displayed on the top result or not.
Shopify
This platform provides to people to start, manage, and grow their business. It is a cloud-based platform by which you can easily retrieve your data from any device with a good internet connection.
With the help of Shopify business owner can sell their products from multiple places as well as from their website. By simple management of inventory, customer information can be synched across the channels.
Benefits of Selling on Shopify
By selling on Shopify you get a lot of benefits and it also saves a lot of time.
You can import, autofill, and monitor products, inventory, and prices with just one click.
It provides handy tools to add new features and functionalities. If you want to change your overall store you can customize it by features provided.
With the analytic and reporting tool provided by Shopify, you can track sales, customer behavior, and marketing effectiveness which can facilitate your decision-making.
Tips for Setting up a Shopify Store
The easiest way to bring traffic to your store is by advertising. E-commerce sellers can initiate paid advertisements on social media handles focusing on the consumers who are most likely to click on products and likely to initiate buying products.
Use relevant keywords to bring rank on SEO.
Whether you choose Amazon, Shopify, or Walmart getting started is simple. Here are some tips.
Integration Made Easy
WebBee is your technical solution for the e-commerce business to grow. It helps in integrating your e-commerce store with the ERP system developed by them. The integration products like Robust NetSuite Integrator and Amazon MCF by WebBee.
Consider using integration like WebBee to connect your store with different platforms. This streamlines tasks and saves you time.
Amazon MCF by WebBee easily handles eCommerce marketplace orders on Shopify, TikTok Shop, Walmart, eBay, and many more. Without any effort, it keeps a record of the inventory, receives updates with the help of notifications, and manages stock across multiple landforms with developed features like Amazon Fee Report, hold orders, and support for additional markets like US, CA, UK, IT, ES, AU, FR and more.
Robust NetSuite Integrator by WebBee helps in product syncing, inventory, sales orders & fulfillment data from e-commerce marketplaces as mentioned above. Advanced features help manage buffer stock, easy tracking & improved financial operations by controlling refunds, active virtual bundling and post-purchase upsell.
Benefits of Integration:
Integration can automate things like inventory updates and order fulfillment.
They also make managing your sales across platforms more efficient.
It also combines data from different sources into a united format by improving accessibility, quality, and analysis efficiency.
It eliminates the errors from manual data entry by having two systems speak to each other directly.
It provides end-to-end visibility between sales and fulfillment, billing and services, and also helps you to find issues, sales opportunities, etc.
Final Words
The world of e-commerce offers exciting possibilities. This guide has just scratched the surface! Explore both Walmart marketplace and Shopify to see which platform best suits your business needs.
Ready to turn your dreams into reality? Take the plunge and start selling online. With the right platform and a little help, your business can flourish. Contact us for assistance at help@webbeeglobal.com for setting up the integration, store setup, or any other questions you have. We’re here to help you. Start Selling Today!
